So you want to become a social media influencer, right? But don’t have money for it. I’ve got an easy solution to that.
Firstof all, influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
Nowadays, social media influencer marketing campaigns have gone through a huge spike in popularity over the years and with good reason.
Back in the day, before the rise of the internet and social media accounts, marketers didn’t have as many choices like we do today.
Easy steps to become a social media influencer
1) Select your niche:
Before you start your path to becoming an influencer, you must first select your niche. You need to choose a niche that you are interested in and can consistently create contents about. You should have some level of expertise in the field to be able to establish yourself as an influencer.
As an influencer, you will have to research and post content in your chosen interest area. So, it is important to choose something you’re passionate about and will enjoy your time on.
2) Optimize your social media profiles:
Once you have chosen your niche, the next step is to select your preferred social media platforms and create/optimize your profiles. Most influencers are popular on only one or two social media platforms. So its best to focus your effort on 1-2 channels. Here are some tips to optimize your profiles:
a) Switch to a Business Account:
if you intend to become an influencer, you need to switch to a business account as that opens a lot more options
b) Create an Engaging Bio:
Your bio is the first thing someone’s sees when he or she visits your profiles. So it is important to make a great first impression. Your bio should tell your followers about you.
c) Add an attractive Profile picture and cover photo:
An attractive cover pic is enough to give your audience a good impression of you.
3) Understand your audience:
Before you start posting, you must understand the type of audience you are working with or you intend to get to in order not to be disappointed. Give them what they want to hear. Win their hearts.
4) Create and Post Relevant Contents:
After gaining the audience, do not dissapoint them by posting out of your niche. Post engaging and creative contents, that will keep them going. Keep them glued to your page with what you write.
5) Be regular and consistent:
Don’t go off too long, your audience will miss you and decide to leave. Try as much as possible to be active and post frequently. Don’t keep them hanging.
6) Engage with your audience :
As an influencer now, you will have comments and likes from your followers. Endeavor to reply them. Get into minor conversations with them. Show them they mean a lot to you.
7) Let brands know you’re open to collaborations:
Announce to the world that you are an influencer and you are open for collaboration or advertising business. This can help you generate cool cash from your social media pages.
Read also: Twenty Goals